Social media plays a huge part in every company anymore, including the world of knitting. I have talked about this in a few previous posts about how social media changes how knitting is shared and taught and maybe viewed by some. It’s important to see how it has affected the business side of the knitting world as well.
One of the ways social media has changed the knitting world with business is sales are announced. Texting coupon codes and emailing them has been around for quite some time and with smartphones it makes it easier to use those as not only a reminder for customers but for ease of remembering the coupons. Twitter has changed this way of reminding customers yet again. Companies are staying more in contact with Twitter and Facebook but by posting about their sales it keeps the company in the forefront of everyone’s minds, like this one.
The next truly big way that social media has changed the knitting business is by how business is done. Knitting goes back to ancient times and has, for the most part, involved people physically going out to buy the end product. As ecommerce emerged, it allowed knitting to make a bigger splash and have a wider pull of people. With social media pushing beyond that basic ecommerce and some of the specific knitting social media sites, like Ravelry, allows for sharing of ideas and finished projects. Ravelry in particular is great in changing the knitting world, having so many ways to electronically keep track of patterns, your yarn stash, finished projects, and having a way to link them back to other sites – like an online store – is great! This changes the dynamic a lot for how people go about finding projects and patterns, because you don’t need to buy them as often anymore, and creates a larger community for knitters everywhere to share and grow in together.
So join a knitting community and find a way to share this greatness with the younger generations, like this group below has done!